Responsiveness is a trendy expression in web design these days, but all the hype created is really worth it? This question might arise in minds of people who are still following the traditional web design for their business websites. Before taking any step further you need to know the edge you can have by having a responsive web design. We have discussed the top 12 benefits of having a responsive web design.

1. Adaptability

Your web content becomes adaptive to move from one screen to the next. This implies that users will have the adaptability to approach site on any device without losing content or buffering issues.

2. Google Recommended

Usually, when Google recommends something to the digital marketers, they should follow in. Google is concerned with the user experience. They know as a matter of fact that clients love responsive designs, so if they suggest to make your site responsive that is the thing you should do.

3. Enhanced User Experience

Content is of no use if it does not reach the users the way you want it to reach. When you make your site responsive, content can be viewed without any deformation. There would be no need to manually set the content.

4. Manageable

When you have different websites for different devices, you require separate content strategies, designing teams, and SEO campaigns. It can get confusing and complicated. Responsive design has foundations that can work on the same systems without increasing any work load.

5. Cost effective

Responsive web design is cheaper to develop. Starting expense can be more, however the decreased overhead that brings less advertisement, work force, and analytics makes it a good choice over the long run.

6. Avoid Duplicate Content

Duplicate content can damage your rankings. Having separate websites for separate devices increases the chance of duplicate content. Since Google is including mobile friendly sites in their rankings, there might be the possibility of putting duplicate data without realizing it.

7. Strong link building

Link building works only when the user clicks on it and reaches your website. If site is not responsive, it will load slower. Responsive web design takes the user to the location you want them to reach.

8. Lower Bounce Rate

50% of clients report trouble in viewing a static site, which urges them to visit competitor’s site. When your site isn’t responsive, the loading speed of page and content becomes an issue, adding to higher bounce rate.

9. Fast Page Speeds

A normal loading time for a web page, for all devices is 7 seconds, whereas the ideal time is one second. 40% of mobile clients will switch if it takes over three seconds to load. This highlights the need of quicker loading times for cell phones, which is something responsive web design can convey.

10. Higher Conversion Rates

Responsive design implies that your clients can buy stuff through your site rather being re-directed to device-specific site which takes a lot of time. This leads to increased conversions and customer satisfaction.

11. Easy Reporting

Follow ups are probably the most imperative factor of a successful website, and when you have a responsive web design, you can view these reports on one page. It permits you to investigate what’s working and what’s not.

12. Competent Site Administration

The administration of your responsive site will consume less time and money than the administration of two separate websites. There is less content to supervise and information access becomes easy.

Conclusion

The choice to go responsive is all up to you. The advantages of going responsive are clear. Now the decision is yours.